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& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] "In the past two years, at Greenpeace and the global public efforts, there have been 17 known clothing brands and a supplier to make a detoxification promise, but some brands mobility, lack of sincerity, does not duly fulfill their commitments, such as Nike and Adidas brand even just out of a bad check, this extremely irresponsible 'greenwashing' behavior It is a global consumer deception. " Yu Xiao Greenpeace pollution prevention project director said. Greenpeace in 2011 and 2012 have been released "poison hidden in clothing: global brand clothing toxic and harmful substances remaining investigation" and "trend ? sewage streams: global fashion brand toxic and harmful residues Survey" reports, reveal including Adidas, Nike, Li Ning and H & amp; M, including a domestic and internation cheap jordans for sale al famous fashion brand clothing using a variety of toxic and hazardous substances in the production process, and eventually left in the product. After the report was released, through direct dialogue with enterprises, media and celebrities around the world, fashion people and consumers and other joint appeal, we have got 17 well-known clothing brands and a supplier of goods in 2020 eliminated and supply chain of all hazardous substances to poison commitments. Greenpeace, the reference to the corporate commitment to the poison, and its follow-up action to honor commitments, will be divided into 24 brands to poison leaders and stragglers who greenwashing. Called "detoxified leader" brand not only made a promise to poison, and in accordance with the precise timetable and practical action to lead the textile industry to non-toxic future business, such as Mango, Zara ( Cheap air jordan 12 ovo parent company Inditex) and Uniqlo . Such as Nike, Adidas, Li Ning, the three brands while also making commitments to the poison, but words and deeds, did not pay any real effective action, is listed industry "greenwashing person." Living in the bottom of the "stragglers" brand is ignoring the issue repeatedly over the past two years, found in the product and its supply chain, we have not yet made any credible commitment to the drug, such as GAP and Metersbonwe. "to poison mobility brands show a responsible attitude to the health of the public, as well as the leader's position as the world's leading fashion brands, the brand is really responsible with action Let us prove its commitment to reducing pollution, we also hope Nike, Adidas and Li Ning, the three most serious acts of greenwashing brands, as well as GAP and so completely disregard the test report Metersbon Cheap air jordan 12 for sale online free shipping we brand can truly fulfill their commitments and not sacrificed in order to win the interests of environmental and consumer 'health. "Xiao Yu said. Greenpeace claim honored fashion brand in 2020 eliminated as soon as possible commitment to product and supply chain all toxic and hazardous substances, and requires not make a positive response of the brand is no longer evade responsibility, adding "to poison" action. Greenpeace will continue to appeal to consumers around the world together with brand and corporate information disclosure use and emissions, and accept public supervision, in order to prevent hazardous substances in rivers and further accumulation of residue in the final product, threaten the environment and human health . (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Apparel Network & nbsp; global fashion cheap jordans online brand network.)Reliable news according to the latestNIKE Air Revolution and visualization Nike Air cushioning system is equipped with a large range of shoes called world debut in early 1988 when, with the popular fashion blogger and star celebrities such as a public female shoe fans sought after Sky Hi After the collision the birth of Nike Air Revolution Sky Hi, is this classic model pushed to a new high. Since both models has tall canister, collar and in the same design Velcro bottom of the visible air cushion, etc., but the sole and detail and each have their own characteristics, so special to both Nike recently launched based on this "Loverution" couples suite. uses the same shoes as the main theme of dark and luminous green with a mysterious details and printed with the words "LOVERUTION" The collar Velcro, both overall similar couples safari prints decorated m cheap jordan shoes for men en's shoes, in the end choose the echoes of dark melody rendering, while female models are equipped with a splash effect injection spot white midsole, suede wedge shoe body design coupled with full-grain leather, the sophisticated and highly textured. The same love Nike shoes lovers do not miss it! Nike Loverution Pack will be held August 16 in the world's major Nike Sportswear retailers sell spread. & nbsp;& Nbsp; & nbsp; & nbsp; When Adidas and Li Ning are still reluctant to leave to start all-round marketing campaign in the high altitude and the ground, the Nike brand communications base quietly shifted to the underground - metro. It should be said, the MTR as a new media is not very popular in the country until November 2005, the country opened metro cities only Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing and other five cities. In a certain sense, in the Retro jordans for sale subway is still a pioneering brand communication stage, that is, can really learn from the color or sensation not many cases. If there is no innovation in the subway advertising, which is equivalent to put up billboards on the ground into the subway, like the old medicine bottles renewal. Although there is not much the city subway opened, but these cities are China's most economically developed cities, the consumer the strongest, with Nike and other famous sports brand coincides with the target population. This is why it is so popular reason Nike subway advertising. The most fundamental reason is that the Nike brand continuous innovation and business acumen. It is reported that by 2010, the country will have 15 underground urban construction and opening of rail transit, now Tianjin, Dalian, Shenyang, Hangzhou and other cities are sparing no effort to increase the in cheap jordans for sale mens tensity of subway construction. You can guess, Nike high debug the water current subway advertising may be open for the future in major cities subway build a successful brand communications samples. Focus Guangzhou Nike tunnel warfare From Guangzhou subway ads appear on, Nike special attention to advertising on the subway, try to do all kinds of combinations of running programs. In 2005, Nike's subway advertising strategies to reach the superb state, its brand image gave people a fresh sense of Shenyi, strength to touch every nerve of the target population, so missed opportunities rivals Adidas "brand dissemination of tunnel warfare "in the eclipsed. In Guangzhou Metro, for example, worthy of note is the current subway forms of media are divided into two categories: The first category is the traditional media. including train advertising, 12 large light b cheap foamposites ox, 4 small boxes, special-type light box (among the subway elevators Office), wall paintings, ladder license, licensing legislation, escalators paste, glass paste, gates paste. The second category is the new media. includes 12 large light box + wall stickers combination, large light box + wall stickers combination ladder combination card + wall stickers, large light box window, special type of licensing, special type ladder brand, affixed, vending machines stickers, physical model, display cabinets, gantry sets, column sets, theme stickers, as well as scientific and technological content of the highest tunnel film advertising. Not only rich and varied forms, and a combination of flexible, comprehensive manner to stimulate the consumer's vision, a great all-pervasive momentum. Although the form of flexible metro media, due to its launch price is quite expensive Cheap air jordans for sale , so we must pay attention to put a combination of media and creative to get the big effect of small investment purposes. Sports Center subway station is the core of the Nike brand communication base, the station belongs to the AA level the lot, put a large light box 12 would cost 24,000 yuan per month. Just put the cost so expensive sports center subway station, Nike launched its wave after wave of 2005, the brand from the ground offensive. Nike Sports Center Subway Station Select location analysis: 1, which is located in the Tianhe Sports Center subway station east of Guangzhou, a large number of peripheral concentrated such as CITIC Plaza, Mayor of Tower, Fortune Plaza, Guangzhou International Trade Building, Goldlion Grade A office buildings and so on, is the CBD business district in Guangzhou . 2, adjacent to the distribution center in South China's larges Retro jordans for sale t computer market, a large number of computer enthusiasts hang around here, and buy computers mostly pupils and students, consistent with its target population. 3, the largest SUPER-MALL Guangzhou Grandview Mall just across the street. 4, most notably Guangzhou Tianhe Sports Center itself is a number of major sports events and music and art events are held. In case of large-scale events and concerts, fans will go hand in hand screen name from the Pearl River Delta cities. The first wave: Using combination, look Prior to Nike, a lot of brand advertising in the subway or choose twelve prominent position large boxes, or run into the rich and powerful clients breath to ten pieces separate large light box advertising buy them altogether. Nike has wisely chosen a large light box + wall stickers combination, not only to save almost half of the running costs, but also in the subway hall formed a continuous 60 m long with a spectacular and advertising, so that all people can not be avoided by Metro . It is worth punctuate that Nike is not the content with a screen on top, but the ingenuity to create a dynamic screen ??? as a combination of different content (images in the size of Ronaldo), walking with the crowd, feel the screen is also movement. As the Nike slogan spread just do it! The second wave: creative first, endless aftertaste accustomed to the big action Nike also chose 60 meters grew lightbox + wall stickers combination, but this time Nike unexpected uses a bold idea. Initially you only see the shadow of a pair of shoes very sense of speed, go forward 30 meters, screen or repeated shadow shoes, the picture is very light and there is no brand information. 60 meters until you come to a place you just found out that a pair of Nike shoes rapidly across the traces. so bold approach, perhaps only dare to international brands such as Nike, have this courage. Obviously, this ad or not to be seen, after seeing and will certainly long remember. Third Wave: the ground, barefoot newborn When Nike strong launch of a new product, resorted to the concept of "barefoot new". On the one hand is the pretext of pupils and students enrolled in September time to play the "new" edge ball; the other is the mind, because light, because your feet seamless, so just like a barefoot-like feel, so a new life . For the interpretation of the concept to the peak of Nike passage in the subway actually laying a long carpet of advertising, there is one step above, with "barefoot new" simply a perfect match. This immersive feeling, people once again impressed by the spirit of the Nike brand. The fourth wave: more than implicitly, to retreat After three waves of heat, Nike and more to seek new breakthroughs. On November Sports Center Sports Center subway station east gate leading to the exit of stone steps, the ladder at each level the gap is covered by the Nike poster. Although Nike does not advertise in the ladder between the first, but it will draw a whole posted ladder between two dozen class still few in number. Fascinating is that you have a little distance in order to see the contents of the entire screen advertising, so many young people are curious to stop watching, along ladder going up, almost out of the subway, you made find Nike LOGO. Quite beyond the pale in hunting, must come to no effort feeling suddenly see the light. exaggerated suspense-style graphics and lead rope for the Nike brand continuously inject fresh vitality! Nike is Nike, JUST DO IT!